Gender-based marketing: Women cannot be fooled

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From pretty pastel pens to curvy girl Legos, it seems as though companies desperately try to rope in the female audience by altering their products to be female-friendly.

Bic now has a new pastel-colored ball point pen called “The Bic Cristal for Her,” which allows women to write “elegantly and in style” as described by the packaging.

Not only do “For Her” pens offer a thinner, tinted barrel, more suitable for a woman’s hand, according to ABC News.

An Amazon reviewer referred to Bic sarcastically as “The Great Liberator,” describing the pen as, “A womanly pen that my gentle baby hands can use without fear of unlady-like callouses and bruises. Thank you, Bic!”

Women of the new era can now express their thoughts with a pastel-colored pen that fits their delicate grip. Perhaps she might keep these trendy pens in the kitchen drawer in case she might need to jot something down in the midst of doing dishes. However did we survive before these dainty pens?

But wait, the bedazzlement doesn’t stop at pens. Females have taken over the Lego company as well. Up until recently, Lego stores lacked pink and purple colors, sending many young girls away and in the safe hands of Barbie.

Thankfully, Lego now has a new line of figurines called “Lego Friends,” which are mini-figures with shapely bodies that lock into pastel colored settings such as, “a dream house, a splash pool and a beauty shop,” according to the Huffington Post.

Young girls can now join the Lego fun and build beautiful kitchens and hair salons as they gear up towards the tough life of womanhood.

“Our daughter wouldn’t touch Legos until they made the girly sets,” said someone responding to a post on Baby Center Blog.

Industries have done a remarkable job with gender based marketing, so women too, can sit pretty with pens and Legos. It’s no surprise companies have geared their products towards the financial mastermind of the household. Women control 88 cents of every dollar spent, said Krysten Crawford in an article with CNN Money.

We’ve already claimed lipstick and mascara, why not take all that glam towards tires and hand tools? Whether she writes with a pastel pink “For Her” pen or a half used pencil laying around the house, at least she’s got choices. Whoever said having options was a bad thing? No matter what new savvy female-friendly product companies try to sell, women will always be one step ahead of the industry.

With their keen and level-headed shopping skills, there’s simply no fooling the female buyer.

From sugar and spice to everything nice, it’s just a matter of time before someone designs the next sparkly-pink urinal.

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